Entrepreneurial Communication and Internal Communication

Question: Discuss about the Entrepreneurial Communication and Internal Communication. Answer: Introduction: The first article, Strategic Communication Imperative published by Argenti, Howell and Beck (2005) depicts a clear vista on the importance of maintaining effective communication approach for making business strategy and policy. Communication approach is highly important for a business organization in order to interact with both internal and external stakeholders. The author in this specific article has highlighted that before making business strategy the concerned business managers should know how to maintain effective communication for interacting with both internal as well as external customers. The entire article has highlighted a vivid scenario of some recognizable companies which have established their business process in the global market. The companies like Pepsi, Dell, FedEx and so many have showed their interest in making a strong and fruitful communication with both employees as well as with the customers. This particular article has occupied an appreciation from many emine nt scholars. After evaluating the entire article it can be recommended that communication approach is important not only in making business strategy but also in maintaining customer relation, organizational behavior and culture. As stated by Dell Chairman Michael Dell I communicate to customers, group of employees and others, while working in a strategy. A key part of strategy is communicating it. Communication is key to operations and executions and an integral part of process. After analyzing the statement given by the chairperson of Dell, it can be concluded that business organization cannot reach the peak of success without the contribution of two key stakeholders that include customers and the employees. Therefore, the business managers have to take major responsibility of making strong communication approach for making business strategy and policy. The article has focused to conduct an effective survey by involving employees of various organizations in order to collect primary source of data. The second article Entrepreneurial communication and the strategic role of internal communication, published by Invernizzi, Biraghi and Romenti (2012), the author has depicted on how internal communication is effective in achieving business target and success. As per the Entrepreneurial organizational concept the business organization should always maintain a suitable environment within business organization that can motivate the employees towards reaching the business goal. While initiating a particular entrepreneurship the organization has to face innumerable difficulties to recruit experienced employees at the workplace. Therefore, communication is one of the most significant factors that enable the employees for providing superior quality of services towards reaching the business target. In this specific article the author has focused on the significance of internal communication. Employees at a particular workplace are possessed with different attitudes and cultural backgrounds. Before making a business strategy, the organizational managers may have to face difficulties in communicating with the employees of different psychological backgrounds. Therefore, the business managers with the help of participative leadership style tend to make an effective internal communication in order to create collective decision with the people different psychological backgrounds. This particular article has depicted an in-depth overview regarding the importance of maintaining internal communication at the workplace especially for the startup business process. After evaluating the entire article it can be evaluated that the author has only focused in maintaining internal communication for rendering the success of a business organization. Internal communication is highly important to keep up organizational behavior and discipline at the workplace. At the same time, the author should have focused to mention on how communication with the external customers are important for mai ntaining the image and reputation of a particular business organization. However, this particular article is highly appreciated on behalf of eminent contemporary scholars. According to Gregory et al. (2010), entrepreneurial theories of the firm offer significant insights into the role of communication for the management of organization, as well as enhance both the enabling and the constituting components of communication activities. From this particular statement it can be evaluated that management in order to control over the entire business process should maintain an effective communication approach with the organizational employees. The third article Strategic value of employee relationships and communicative actions: Overcoming corporate crisis with quality internal communication published by Mazzei, Kim and Dell'Oro (2012) has depicted that the two overarching term employee relation and communicative actions are inseparably related to each other. While running the entire process of business, the managers have to maintain employee relation properly. Avoiding any kind of communication barrier at the workplace is one of the most effective factors to create a distance between employers and employees. People from different cultural backgrounds are intimately associated within the business process. Therefore, the business managers in order to form strategic goals and policies tend to maintain a strong communication with board members. However, this particular article has portrayed an in-depth overview on how internal communication is highly effective for overcoming the corporate crisis. The author in this specific a rticle has pointed out that business experts have to face innumerable challenges while dealing with the customers. Participative leadership is the form of management style with the help of which the business experts can communicate directly with the employees regarding business targets. Collective decision making process is highly important for taking a strategic decision to overcome corporate crisis. This particular article has highlighted on how the employers should maintain employee relation to overcome the risk factors of business. Communication approach is highly important for every business manager to maintain in-depth discussion with employees of several departments. After evaluating the entire article some of the major recommendations can be provided. The article has focused on communication approach as one of the major tools of overcoming corporate crisis. Providing an effective training and development session to the employees is one of the most suitable ways to enhance co mmunication skills. As a result, employees from different geographical boundaries and psychological backgrounds can be competent enough to interact with each other regarding the business goal. Automatically the employees would be able to maintain strong communication with each other. Many efficient scholars have highly appreciated this particular article. However, in order to maintain organizational identity and image the importance of internal communication is undeniable. Reference List: Argenti, P. A., Howell, R. A., Beck, K. A. (2005). The strategic communication imperative. MIT Sloan management review, 46(3), 83. Invernizzi, E., Biraghi, S., Romenti, S. (2012). Entrepreneurial communication and the strategic role of internal communication. Sinergie Italian Journal of Management, (87), 149-170. Mazzei, A., Kim, J. N., Dell'Oro, C. (2012). Strategic value of employee relationships and communicative actions: Overcoming corporate crisis with quality internal communication. International Journal of Strategic Communication, 6(1), 31-44.