Module 1 Essay Example | Topics and Well Written Essays - 750 words

Module 1 - Essay Example It focuses on how people live and survive in particular places and how they govern themselves, organize themselves, and create meaning. It bases its discussion on gender, social classes, the different races, nationality of individuals and sexuality. Sociocultural anthropology analyses findings from many areas of the economy. These include work, health, ecology, education, agriculture, social change and environment (Nanda & Warms, 2011). Sociocultural anthropology is a good area of study as it is the study of the most important part of human life. Such areas as work, education, and health form the base of human activities. Study of such areas has many advantages. It helps a person to understand others and know exactly how to handle different groups of people (Nanda & Warms, 2011). This will help a lot in my career as it will help me in handling my colleagues at the place of work. When in a position such a manager or a supervisor, it will help one to know how to handle the different em ployees at the place of work. It also helps one to understand all the differences between the different societies. One is able to know the strengths and weaknesses of the way of life of the different communities that exist (Ferraro & Andreatta, 2012). This will then help one in his career to know how to handle colleagues and managers. ... From the study, one is also able to understand the meaning of religion, community and family. This helps to appreciate the reaction of individuals in different situations at the place of work (Ferraro & Andreatta, 2012). This also equips one with knowledge on how to deal with the community members at the place of work. This may include the customers at the place of work and all other associates to the place of work. It enables for the presence of good understanding between community members and the business people (Jacoby & Kibbee, 2007). This includes the managers at the place of work and the employees. This understanding and integration boosts the smooth running of business activities and acquisition of necessary good for business. This can include such things as workers, business partners, investors into to business, raw materials and assets such as land for the expansion of the business (Nanda & Warms, 2011). Cultural lens is an approach of analyzing culture in different dimensio ns. It is an analytical system that helps experts to analyze and understand the cultural values, structures and assets in different cultural setups (Ferraro & Andreatta, 2012). This analysis helps in the understanding of the weaknesses and strengths in the different cultures. Use of cultural lens tries to clarify sociocultural assets and realities of societies in focus. It also explains the internal cultural tensions in conjunctions with the objectives of the various sub cultures (Ferraro & Andreatta, 2012). This study can then help the analyst to develop many skills on how to deal with the different communities. It helps one to develop skills on how to deal with communities, individuals and interest groups in a particular culture.

Marketing Essay Example | Topics and Well Written Essays - 750 words - 23

Marketing - Essay Example An integrated approach is more vigorous and likely to reach a large number of potential customers. Having realised that there was a possibility of expanding into new services, UPS’s promotional strategy was to integrate all the services into a synchronised entity where they will fall under one umbrella name. All the services would be offered at the same time together and the customers were supposed to get this information correctly. â€Å"Synchronised commerce† entails that different activities can be performed during the same period by the same company which is UPS’s objective of enlightening is customers that it is growing bigger and offering more services whilst still under one umbrella name at the same time. 2. UPS can use either electronic or print media to reach all its five segments. Advertising is very effective in reaching the targeted audience where specially designed adverts are posted on selected media at given time frames which are popular with the targeted audiences. Public appearances in popular business press such as the Wall Street Journal are other means that can be used to reach the targeted audiences. Promotional elements such as price discounts can be effectively used to attract more customers as they will also benefit at the end of the day for using the service. The promotional services can also include the use of coupons where draws can be conducted to identify winners in promotional events meant to market the services offered by the organisation to all its customers as well as potential clients. 3. The colour brown is a primary presentation of UPS and it represents a creative platform which brings together all pieces of the campaign. UPS is basically identified with the brown colour which is found on all its fleet of vehicles, planes, uniforms as well as packaging. Brown colour forms part of the